CPA in Digital Marketing: A Comprehensive Guide for Marketers
What is CPA (Cost per Acquisition)?
CPA, or cost per acquisition, is a pricing model used in online advertising where advertisers pay a set amount for each specific action taken by a user, such as a purchase, sign-up, or download.
It is a performance-based marketing strategy that directly measures the effectiveness of advertising campaigns and is often used to acquire new customers.
Key Advantages of CPA:
- Cost-effective: Only pay when a desired action is taken.
- High ROI: Target specific actions for maximum return on investment.
- Performance-based: Measure campaign success based on tangible results.
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